When should creativity be applied to a model in real estate?

Creativity should be applied to a model in real estate after it has established a solid foundation because this allows for a more robust framework on which to build innovative solutions. When the foundational elements—such as market analysis, property valuation, and legal considerations—are firmly in place, it creates a stable environment for exploring creative strategies that can enhance the model's effectiveness.

By focusing on a solid foundation first, you ensure that any creative adjustments or enhancements align with the underlying principles of the real estate market and best practices. This approach reduces the risk of incorporating ideas that are not feasible or effective within the established parameters. It also provides an opportunity to identify areas where creativity can add significant value, such as in marketing strategies, property positioning, or investment approaches.

Creativity becomes a tool for improvement and adaptation once the model is functional and effective, allowing real estate professionals to innovate in ways that can lead to competitive advantages and better outcomes for clients.